Color of the Year 2023 Viva Magenta
vibrates with vitality and energy. It is a shade rooted in nature, originating from the family of red tones, and signifies a new signal of strength. Viva Magenta is bold, fearless, and energetic, whose exuberance fosters joyful and optimistic coexistence and writes new narratives.
This year’s Color of the Year is powerful and fruitful. It is a new persuasive red that revels in pure joy, promotes boundary-pushing and uninhibited self-expression, an electrifying and boundless shade that stands out as a distinctive statement. PANTONE 18-1750 Viva Magenta embraces everyone with the same zest for life and rebellious spirit. It is a color that is bold, witty, and inclusive.
In the age of technology, we seek inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta takes its cue from the red of cochineal, one of the most precious dyes from the family of natural dyes, and one of the strongest and brightest known to the world.

PANTONE 18-1750 Viva Magenta, rooted in the matter, reconnects us with the original material. By invoking the forces of nature, PANTONE 18-1750 Viva Magenta invigorates our spirit and helps us build inner strength.
Leatrice Eiseman, Executive Director of the Pantone Color Institute
The color with a hint of scarlet will appeal to all brave people who, being genuinely present in every moment, follow their personal freedom of expression and creativity.
Color of the Year 2022 – Pantone 17-3938 VERY PERI
Carefree confidence and bold curiosity epitomize our creative soul, also expressed through the inquisitive and exciting color Very Peri. The Color of the Year 2022 transforms the field of possibilities, helping to open new visions and change lives. Purple hues always spark a sense of gratitude, especially when they join hands with blue, representing new dimensions of today’s emerging dawn. Very Peri illuminates our future in a new light.
We live in a time of intense change. PANTONE 17-3938 Very Peri symbolizes the global spirit of the times and the current changes in the world. Isolation has brought us a new awareness with which we are transforming the physical world and boldly sailing into a new era of different ways of connecting. Digital design helps us push the boundaries of reality, opening up a new world of a dynamic virtual realm in which we can explore and create new colorful possibilities.
With new trends in the world of computer games and simulations, the increasingly popular idea of the metaverse, and the incredible potential of artistic societies in digital space. Very Peri is a blend of modern life with color trends of the digital world as seen in the tangible world and vice versa.

Pantone Color of the Year 2021 – two colors that support each other: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating
Two independent colors that excellently support each other and together represent the color of the year 2021.
It is a solid, yet warm and optimistic pair. The combined colors PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating represent strength and positivity. This is a story of colors that encompasses deep emotions and courage, promising something sunny and friendly.
A message of happiness that instills hope. We need to feel that everything will become brighter. This is crucial for the human spirit.
When people seek refuge in positive thinking, clear thoughts, and hope to successfully navigate uncertain times, we need colors that give us vitality. Bright and vibrant yellow radiates vibrancy. Warm yellow symbolizes the power of the sun. Gray represents solid and reliable elements symbolizing durability and strong foundations. These gray colors are pebbles on the beach and many other rocks that tirelessly withstand the effects of time. This gray shade gives a sense of security and also strengthens feelings of stability and resilience.

PANTONE COLOR OF THE YEAR 2020: PANTONE 19-4052 CLASSIC BLUE
New year, new color. The color of the year 2020 isPANTONE 19-4052 Classic Blue, a classic, timeless blue that emphasizes the elegance of the year ahead with its simplicity. It hints at the evening sky and emphasizes our desire for reliable foundations that will withstand the myriad changes predicted by the stars.
PANTONE 19-4052 Classic Blueis a calm color that evokes a sense of peace within us, offering a safe haven where the soul can rest. It enhances concentration and brings laser-like clarity, as it is precisely calm concentration that enables focus. When we tune in to this color, we look forward, and our manifestations become easier and more aligned with what we truly desire.
While technology races ahead and tries to make our lives easier, we need a stronger connection with ourselves to maintain the authenticity of human relationships, which are the foundation of positive progress. Therefore, we seek colors that are authentic and promise us safety.PANTONE 19-4052 Classic Blueis a calm, gentle color that easily grows on us. Looking at it relaxes us, and we associate it with an easy entry into a new day. It’s no wonder, then, that this color is the world color of the year in a year of change.
Source:https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2020

Color of the Year 2019 PANTONE 16-1546 Living Coral
A revitalizing and lively coral shade with a golden undertone that energizes and invigorates with a softer edge.
Vibrant, yet mellowPANTONE 16-1546 Living Coralembraces us with warmth and nourishment, providing comfort and buoyancy in our ever-changing environment.
In response to the onslaught of digital technology and social media increasingly embedding into daily life, we seek authentic and immersive experiences that enable connection and intimacy. Social and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages easygoing activities.PANTONE 16-1546 Living Coralsymbolizes our innate need for optimism and cheerful pursuits, embodying our desire for playful expression.
Representing the fusion of modern life,PANTONE Living Coralis a nurturing color that appears in our natural surroundings and at the same time, exhibits a lively presence within social media.
PANTONE 16-1546 Living Coralemits desired, familiar, and energizing aspects of color found in nature. In its magnificent yet unfortunately more elusive display beneath the sea, this vibrant and effervescent hue mesmerizes the eyes and mind.PANTONE Living Coral lies at the heart of our natural vibrant and chromatic ecosystem, highlighting how coral reefs provide sanctuary to a diverse color kaleidoscope.
Source: https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2019

Color of the Year 2018 Pantone 18-3838 Ultra Violet
A dramatically provocative and thoughtful purple shade communicates originality, ingenuity, and visionary thinking that points us toward the future.
Our time requires inventiveness and imagination.
This same creative inspiration is carried withinPantone 18-3838 Ultra Violet color, a blue-based purple hue that elevates our awareness and potential. Whether exploring new technologies or the vast reaches of the galaxy, or artistic expression and spiritual reflection,Ultra Violet shade P18-3838brings a sharper insight into all that is and what is yet to be.
Complex and contemplative Ultra Violet color hints at the mysticism of the cosmos, the excitement of everything that lies ahead, and discoveries that may seem entirely impossible at this moment. It is the color of the vast, unlimited night sky, which symbolizes everything that is possible and inspires us to follow our desire to explore a world infinitely greater than the one we currently know.
Source: https://www.pantone.com/color-of-the-year-2018

Color of the Year 2017 – Refreshing and invigorating color – green – is a symbol of new beginnings. The Pantone shade 15-0343 is named Greenery and became the color of the year 2017.
Greeneryis a fresh and juicy yellow-green color that we notice in nature on the first day of spring when nature comes alive again, renews, and greens. A vivid color that describes tender and simultaneously invigorated nature, calling the observer to take a deep breath, fill all cells with oxygen, and invigorate them.
Greeneryis a natural color. The more people are caught up in modern lifestyles, the more we wish to immerse ourselves in the physical beauty and simplicity of the natural world. This shift is noticeable in the increasingly frequent use of the color Greenery in everyday life – we observe it in urban planning, architecture, lifestyle, and design all around the world. If we have so far pushed Greenery into the background, it is now becoming important and increasingly present in all aspects.
A color that embodies life – Greenery – is the color for those who strive for passion and vitality.
What is the PANTONE Color of the Year?
A symbolically chosen color that reflects the current events in the world and serves as an expression of mood and attitude.
Source: https://www.pantone.com/color-of-the-year-2017
